Sunday, March 30, 2008

Rambus Inc., our message

The Olive Branch:
"We are hopeful that we can come to an understanding with Hynix," says Rambus chief executive Harold Hughes.

The effort to communicate the Rambus message:
Having long specialized in designing ways for groups of semiconductors to communicate faster, the company is now working to improve on flash memory. . . "The requirements for managing video and other graphic intensive functions on phones have been going up rapidly, but batteries aren't really keeping up to supply the power they need," Hughes says. That means the chips have to be more efficient in how they use power. "It's a deliciously difficult problem for a company a like Rambus to try and solve."

The BusinessWeek article at ZD Net Asia

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