Friday, March 18, 2005

DigiTimes.com interviews Crucial Technology’s John Stroozas

Ramboids will find particularly interesting a couple Q & A’s:

"Q: Do pricing fluctuations on the DRAM market affect Crucial?

A: As you know, the memory market is based on supply and demand. Micron focuses their memory manufacturing on the most in-demand memory to keep prices at their lowest, but occasional changes in market demand impact inventory levels and therefore raise or lower prices. Crucial Technology, by selling direct from the factory, is more able to quickly adapt to changing market conditions than vendors who do not manufacture their own DRAM.

We do our homework to make sure that our prices are right where they should be. Twice a week, we perform audits of our seven largest competitors, and we utilize a software solution that spiders the Web to ensure that we’re offering our customers competitive prices on our high-quality memory. In addition, keeping with the good old law of supply and demand, we use real-time market pricing – so when market prices drop, our price drops."

Cloaked Scribe remembers reading something about DRAM pricing methods used by Micron . . . . a little tough to forget . . . .

"Q: What do you think about the future for Rambus?

A: RDRAM technology is useful in a variety of applications such as video game consoles or DVD players, but there are a limited number of computer systems on the market today that need Rambus upgrades. Crucial does not currently offer Rambus upgrades and we prefer not to speculate about the future of Rambus."

Cloaked Scribe remembers reading something . . . .

Read the complete interview here.

Hat tip to FinzToRite of the Pinehurst Thread for the link.

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