Written by Chris Anderson, Editor in Chief of Wired magazine, The (Longer) Long Tail explores the Internet marketplace and how the importance of the "hits" - blockbuster, one size fits all - are diminished, to the benefit of the unique seller and individual buyer.
It is a fascinating read that stimulates more questions than it answers.
Anderson makes concrete suggestions on how to learn and change, if necessary, what the average consumer will discover about your company. Even suggesting a starter curriculum for social media coaching. For example, "How to get Digged?"
One chapter, The Long Tail Of Marketing, How To Sell Where "Selling" Doesn't Work, is worth the price of the book.
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