Technewsworld posts an article from the St. Petersburg Times about Amazon’s data gathering:
Amazon sees such data-gathering as the best way to keep customers happy and loyal, a relationship-building technique that analysts consider potentially crucial to besting other online competitors. "In general, we collect as much information as possible such that we can provide you with the best feedback," said Werner Vogels, Amazon's chief technology officer.
Big snip.
Even some of Amazon's biggest foes say customer tracking can make shopping more
convenient.
Despite the benefits, however, government-backed restraints are needed as technology gets smarter, said Jason Catlett of the privacy advocacy group Junkbusters.
"People need legal rights to see the profiles that are built about them and to change or delete what they want," Catlett said.
Read the article
here.
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